A service business like cleaning can make good money, but it also requires a lot of energy, especially when starting out. This job is not as easy as it seems so you have to handle and know very well how to get clients for cleaning company. In this article Hispanic Entrepreneurs gives you the answer.
How to start a cleaning business in the USA?
To perform cleaning work through a company you must comply with some licenses and permits. But first define what type of service you will offer in order to focus on your ideal client.. Do a market study and identify the one with the most opportunities.
Then register the company after choosing the legal structure of the company. LLCs (limited liability companies), franchises and sole proprietorships stand out. Also apply for the EIN (employer identification number) if you are going to hire workers, open an account to pay taxes and obtain a business license.
The type of licenses changes according to the location of the business, county and state legislation. It is essential that you check with the local government what the requirements are, this also applies to permits.
In some cities they request the occupational license or only a "Doing Business As" form, which is a different name from the legal one. As for the policies, cleaning business insurance that covers accidents in the workplace is usually included.
As well as civil liability if you serve commercial customers. They must also have bonds for cleaning business that protects in case of employee theft and compensation for accidents.
It's time to think about the equipment you need to fulfill the domestic or office cleaning service. You must acquire:
1-A comercial aspiradora.
2-A container to collect garbage and a shovel.
3-A mop bucket and press.
4-A wet mop.
5-A dust rod and scraper.
6-Cleaning supplies: Spray bottles, multipurpose cleaner, towels, garbage bag, disinfectant and glass cleaner.
7-Aprons, toilet brush and mops.
Next, establish the appropriate rate, investigate what the rates are in similar companies. Also, consider apart from the competition, the type of client you will have, the condition of the property, its size and if you offer extra services. Normally these types of businesses calculate their fees by hourly rate, flat rate or rate per square foot.
cleaning company names
Select a name that catches the attention of customers, that sounds professional. This is a fundamental part so that customers know what service you offer. The starting point for choosing the ideal is to identify the identity of the company. Then it's time to create the logo, the rest of the corporate identity and the domain of the website.
The name has the job of attracting, falling in love, captivating and hooking the client. In the same way, it must give personality and identity to the business. This is part of the image before the public and makes it stand out from the competition.
For this reason it cannot be just any one, it must be original and creative. It is advisable that you select a short and clear name, a word or a combination of two or three that identifies your company. An example is Home Cleaning Service. Another option is to play on words with your name or initials such as Héctor Limpia, S & G Solucion.
If you decide to use words in other languages, make sure they are easy to pronounce. Having the name proceed to find out if it is already registered, if you are lucky that it is free, register it immediately.
How get clients for cleaning company
Although what predominates today is digital, this has not completely replaced traditional media, they complement each other. To start your own cleaning business, the main thing is to offer a quality service to satisfy customers. It will make you earn more and attract the largest number of users with the so-called word of mouth marketing. That is, they will recommend you to others.
Increase the presence of the business on the internet. You can register it in Google My Business to have more exposure in the Google search engine and Google Maps. The process is free and fast. Joining the Yelp business directory is another good strategy to rank well on Google.
In this you will have a company profile in which you can review all the necessary information to contact you. You have paid advertising options to promote it by increasing your exposure in the area you are in.
Additionally, use YouTube to give potential customers entertaining content. and valuable information. Take advantage of the fact that few companies use this channel so that your videos rank better in searches on cleaning business. Make short videos that solve specific problems in this sector. It can be house cleaning.
Take advantage of Google Ads, Facebook and Instagram Ads to attract customers faster. Just be careful when planning your strategy so that you don't spend more than you anticipated on this type of advertising.
Likewise, appeal to social networks with brief and relevant messages and to the blog. For the second point you will need a website to upload the content. Generally, people research the best options on the internet and if you help them solve their doubts, you have a step ahead of the competition. Publish periodically to guide users to resolve specific cleaning issues.
Another way to get clients for cleaning company is to use referral. Ask your satisfied customers with your service to recommend you to their acquaintances, sometimes it is necessary to tell people "I am looking for houses to clean on my own". Offer them a discount if any of their friends hire you. Very few reject the win-win position.
Other forms of get clients for cleaning company
Many people request a housecleaning lady, so reach this audience through flyers. They are effective for this type of service. Place them in supermarkets, community centers and other busy places. Distribute them door to door or put them in mailboxes. Be sure to include the description of the service, price and contact information.
If what you think about is how to get clients to clean houses, choose to put an ad on Craigslistthat says "home services." In addition to in addition to using the aforementioned resources.
In your ad, add your website link, email, phone number, discount percentage, or other incentive. Always carry business cards with you and give them to your clients so they can give them to their acquaintances and relatives. Is there anyone who is wondering if there are cleaning companies near me?
Also, join the city's chamber of commerce, this way you will receive free publicity. Besides they will recommend you to the other members and to the citizens who call to ask for your references.
For example, the Austin Chamber of Commerce receives more than 14 such calls. Another advantage is that they will put you on their website and you will be able to attend events organized by it in which you will establish key connections for the business.
Try to get to know the real estate agents in your community because they are usually looking for staff to do cleaning work. Place an ad in publications for women in the city.
How much do they pay to clean houses in the United States?
Establishing the price to charge for cleaning houses depends on the work to be done according to the size of the house. A small house is not the same as a mansion or an office. The cleaning of buildings and premises requires work of greater magnitude, since the stay is extended and the tasks tend to be more specialized.
So you should also consider when hiring staff if you work in this area that office work for women can be very demanding. Meanwhile, household cleaning is on a small scale and with more time flexibility, which also influences the cost.
Therefore, it is important to know the size of the place to be cleaned, how many rooms and bathrooms it has. Another essential factor is to agree on the frequency of the work, if it is daily, weekly or monthly, this will obviously vary the price.
It even affects this if the inhabitants are ordered or not, because this will affect the speed, technique and quantity of supplies to use to organize everything. It is also essential to know if they have pets, if so, the process will become more complex just like cleaning windows. Which would imply an extra fee.
The popular tiktoker Vanesa Amaro, who is dedicated to cleaning houses, revealed that she charges $70 to clean a very small apartment. But when the houses are very large, she demands $800 because she only works on that one property during the day. The medium-sized ones usually clean them for about $120, he has time to work in four, generating an average of $500 a day.
According to the Statista company, profits from the household cleaning segment reached $7,064 million in 2022. The market is estimated to grow 3% between 2022 and 2026 annually.
The advisable thing is that for you to clean houses without losing money, or setting very high prices, find out what they charge in your work area. In areas with high population density, it is estimated to charge $100 for a medium-sized house or apartment. If you have a company with staff in a metropolitan area, the fee is $175.
But if it's a small county and the service is one-person, the cost is $76. Meanwhile, research firm Zippia indicates that the average salary for a house cleaner is $12.61 per hour and $26 per year.
In Texas the average salary is 22.050, in Nevada 27.871, in Tennessee 20.562, in California 33. The latter being the highest per year. Professional cleaners set the price per hour and square meter. On average the hour ranges between $25 and $45.
The amount per square meter is determined by the first cleaning, which will be the highest. In this way they calculate the time they will spend on that property or if it requires extra work such as the existence of a family area.
In Ohio, an average cleaning costs $180 for four hours. In Virginia they charge $69 an hour for a team of two. In addition, they have a flat rate that is calculated based on the square meters and frequency of the service. If the visits are more frequent, the rate goes down.
While, if the client requires a deep cleaning in an area or the use of products that can cause allergies, the payment increases. The same happens if they ask that they use ecological cleaners or some specific brand. Several companies charge in advance.
