How to grow your online business in 2022
How to grow your online business in 2022 It is a key question that you should ask yourself immediately because the days are running out. This year is also seen as another full of challenges and therefore we must focus on improving the performance of our brand. In Hispanic Entrepreneurs We took on the task of collecting the data you need to achieve this long-awaited growth.
What is online presence?
Among the effects that covid-19 produced in the market is the increase in internet sales. So ecommerce actions must be focused on online presence. but what is this about?
Online presence is the existence of all available platforms that allow brands to interact with customers and reach new audiences. They are websites, blogs, social networks, ads, influencer content, etc. These give visibility to the business and form its identity.
In conclusion, it is the online representation of a company or person. The construction of the online presence is managed by digital marketing. Several factors are involved in this, such as Search Engine Marketing, Email Marketing, Social Media, Web Design and Usability. Therefore, it is the sum of the marketing efforts to project the business in all the channels in which it can be promoted.
In addition, to give it visibility and set it apart from the competition, it takes care of the relationship with customers and those who may be. One of the keys to having a good online presence is to create a corporate email with your own domain. It is best to have an easy name, so it is easier to recognize what products or services they offer. Build trust and credibility with the public.
It is also important to create a web page that is optimal in SEO positioning. As well as betting on strategic dissemination with SEO and paid positioning (SEM). Apart from the use of social networks, emails to spread your message.
All this has to come hand in hand with the planning and good execution of the plan. digital marketing industry. In this way your brand will be developed, it will have its place in the market so that it can increase sales.
How grow your business online in 2022.
At this time it is essential that businesses have an internet presence. People now use cyberspace to search, learn, educate, compare and buy. Therefore, every day it is necessary to implement strategies to face new challenges.
Data that shows that online is a priority
-95% of purchases will be made online by 2040. (Nasdaq)
- Credit cards and digital payment systems are the most common for online purchases. (Shopify)
- 81% of customers research their product before purchasing it. (Summons)
- 3 out of 4 consumers shop from their smartphones. (Oberlo)
- Online stores with a presence on social networks have up to 32% more sales on average. (BigCommerce)
- Artificial intelligence, bots and automation make e-commerce more efficient. (Oracle)
- 18% of customers abandon checkout pages that are too complicated. (Baymard Institute)
The company must progress in order to remain. For this 2022 the digital trends that will make your online business grow are:
1- Integrate your site to social networks
Social networks are a key part of online business and that is why you have to have them as allies. It facilitates communication, expands its audience, makes them known and connects with customers.
So integrate your Online store with social networks to be able to identify the presence of the public more easily. In this way you can facilitate their arrival at the website so that they find out what your business offers. In addition to this, you will get them to buy directly from these, without having to leave the platform.
Remember that both networks and the web are fundamental. Through Instagram, Facebook, Twitter, etc., potential customers find out that the business exists and can connect with it. Meanwhile, the portal is the place where they know more about the products or services and can make the conversion. In addition, it generates confidence in the consumer and allows you to completely personalize it.
Make the most of social commerce, as consumers spend an average of 2 hours 25 minutes a day on these apps. Marketing your products and business story online will increase awareness and will encourage connection with potential customers. In parallel, it will attract quality traffic to the web.
2-Enriches the shopping experience
Improving the experience that the customer lives when buying is an element to which we must pay close attention this year. One of the things that drove the increase in internet sales was this. Since people found a better way to get the products or services they need.
Customer satisfaction must be the priority for brands because it will be a requirement demanded by them in the coming months. That is why you have to attend to your needs by simplifying navigation and giving you quick answers to your queries. But not only that, but these must be supported by efficient, friendly solutions oriented to their needs.
In addition, to facilitate the purchase process by shortening the steps, providing videos and photographs so that they know the product. Using descriptions, showing the experience of other clients and adopting technologies such as 360-degree videos, virtual reality and augmented reality, among others.
The goal is to create pleasant experiences and give reasons for them to stay longer in the online store. Focus on establishing a close relationship with users, they want personalized and effective attention. We continue with this guide How to grow your online business in 2022
3-Attention to consumer behavior
Being aware of what the consumer does is essential to know what your ideal client wants. This will help you make correct and specific decisions, especially now that consumption habits have changed. You will be able to find out what things they want to keep or not at this time of the pandemic.
Carry out surveys, collect reports and take advantage of the segmentation that the network allows. You will collect detailed data on consumer needs and behavior that will allow you to offer tailored products and content. In this way you will be one step ahead of the competition.
4-Do not neglect email marketing
Interacting with customers on social networks is valuable, but we must not neglect direct communication by email. This marketing channel is considered the most effective over social media, SEO and affiliate marketing..
During the pandemic this tool was very useful for many companies. Personalization of marketing emails will help improve affectivity. It is not just about putting the name and surname of the client. The inclination is to use artificial intelligence to create emails that convey a sense of care and understanding.
Similarly, it is important to optimize email for mobile devices, because most open them from there. In addition, they must be clear, direct, visually friendly and attractive, in addition to having a good landing page. Besides, the privacy of the recipient must be a preference and it is key to let him know.
5- Optimize the site for mobile devices
Although it is nothing new, even some websites are not adapted to mobile devices. If this is your case, do not let more time pass to do it. Google notes that more than 54% of websites are viewed on these devices and are indexed on mobile first. This is why it must be designed for the mobile user.
In this 2022 design first for mobile devices and then cover the rest. Ecommerce sales through smartphones is on the rise. This coupled with increased consumer confidence in using mobile payments, the trend is to offer a seamless experience.
Mobile-first ranges from native mobile-friendly user interfaces to optimized payments.
Another important point regarding this topic is that it is convenient to design each page as the home page. It is vital to give the client information about who you are and what you sell in each one, because with SEO and campaigns it is possible to direct them to specific pages. Think of each page as the entire website.
6-Apply SEO strategies
The optimization is used so that the search engines put our website in the first places when the user makes a search. Surely you have already done it, but it is necessary to implement strategies that lead to include results and terms that coincide with what the person searches for. Both by text and by voice.
SEO goes beyond using keywords and terms, it also involves optimizing videos, photos, product listings, and site performance.. For the videos use transcripts and thumbnails to perfect them.
Equally, it works on domain authority by cultivating organic backlinks. The more links that go to your site, the higher the authority. This gives more chances that Google will visit and cache it. The more links to your website, the higher your domain authority will be. The tactic will help the brand to be present in the customer's mind, reinforcing their memory.
7-Use social proof
In 2022 the recommendations will continue to influence the purchase decision. Many review the product reviews, comments and experiences of others before buying. They also pay attention to the opinion of those close to them and of the referents of the field.
It is a very good idea to gather this information and put it on the website. Likewise, it is advisable to open a space for comments on the products so that consumers can express their opinion. This feedback will increase curiosity and confidence by perceiving recognition about the brand.
Studies indicate that 93% of people trust the opinion of friends and family more than advertising and influencers. 79% believe online recommendations and reviews. This shows that social proof continues to dominate.
The solution is to encourage customers to share their experience to help build the brand image. On the other hand, you should continue to bet on user-generated content, so encourage them to post it on social media and your website.
8-Omnichannel presence
Antonio Rivero, commercial director of Napse, a technology company specialized in omnichannel, indicated that 9 out of 10 purchases start digitally. The specialist points out that it can be through a search for ads or publications on social networks.
But the challenge is to integrate all these channels so that they work as a single system. That is, having the ability to offer the same shopping experience regardless of where the contact is made. It doesn't matter if it's by phone, computer, cell phone or Marketplace.
Now that you know this, make sure you sell on all the platforms where the potential customer spends the most time. Omnichannel implies giving the customer the maximum role by understanding their needs and preferences.
Consequently, the sales operation, logistics, promotion and service are improved, providing solutions and options. This aims to maintain clear and consistent communication at all points of contact. What will make the user feel satisfied and buy again.