Do you have a business and want to have more reach? Gabi Anderes explains to us in the talk organized by Hispanic Entrepreneurs everything related to how to optimize your social networks.
How to optimize your social networks
Although post-pandemic normality is progressively restored, it is necessary to have a digital presence, generate marketing strategies both online and offline to achieve all the objectives, Anderes said.
He argued that the basis of everything is will and commitment because if these two elements are not present, the project will not materialize. He recommends sitting down for at least two hours to plan the content.
Key points
Anderes stressed that the first key to optimizing your social networks is brand identity because it is the first thing the client sees, “many people believe that making a logo or a brand manual is an expense, but it is an investment because starting from all the communicational messages of a business are released there ”.
The second key is to know the profile of the buyer because you need to know who I am going to talk to and what their interests are, “to create content, promotions and know how I am going to treat that client I have to have many more details in account".
To know who you are
Then you have to consider the distribution of the content, an aspect in which the selection of the platforms in which you want to work enters. Choosing them depends on the public, what is being sold and what the objective is, as well as whether you have enough time to dedicate them, “for me Facebook and Instagram are paramount.
He considers that the fourth key is about the biography, "you have to have it very well described because you have to understand that we are a store", and it is necessary for the potential customer to understand very quickly that you are selling, "to make the best impression at first sight ”.
He recommends that businesses have their website because social networks are a support platform to sell.
To enjoy the full talk you can enter our YouTube channel.
