Do you know how to register a trademark in Chile? Do you handle the legal aspects? If the answer is negative, Hispanos Emprendedores brings you a talk in which various aspects of this topic are discussed under the guidance of professor and lawyer Jorge Sanhueza.
The expert highlighted that entrepreneurs generally leave administrative and legal details aside a bit and that they are very relevant when formalizing a venture.
“When you want to open a business in Chile, many of you have probably been told to start a business. Generating a company will not necessarily translate into a legal entity, but it is recommended to have one ".
Best business formats
The ideal to undertake is the joint-stock company and the limited liability company, "the limited one is recommended for businesses of people who know each other, who have a lot of confidence, probably family members. But it has some limitations ”. Whereas, the joint-stock company allows a single person to set up the company.
Another concept that entrepreneurs should be clear about is that of company name, which "comes to be like the name of the natural person, because both natural and legal persons have attributes, they serve to differentiate them." It is determined at the time of the incorporation of the company or EIRL.
The brand concept also comes into play, which are signs that allow us to distinguish products, services, commercial and industrial establishments in the market. "The brand is a legal institution, recognized by the legal system to protect consumers so that they do not buy a brand believing that it is another".
Domain registration in Chile
The brand also includes intellectual property that includes industrial property (patents), copyrights and plant varieties. "In Chile it recognizes a greater importance to the brand", it even predominates over the web domain. And the web domain, which is what the person types to access his web page.
If you want to know more details about the legalization of your business, visit our YouTube channel and enjoy the full talk.
