Facilitating online transactions is essential to increase conversions in your business or e-commerce. This is just what payment gateways try to do. This time, in Hispanic Entrepreneurs we explain how to use Stripe to receive payments online.
Stripe is one of the newer platforms, but it has great advantages in usability, security, integration and cost. Thanks to its characteristics, it has been well received, to the point of being one of the most used.
It is available in 45 countries, including the United States, and only two are Spanish-speaking: Mexico and Spain. Learn more about the platform in this article.
What is Stripe?
Stripe is a payment gateway that integrates with e-commerce or the web to make direct payments from the site. That is, the user will not have to abandon the transaction to make the payment from another URL.
Here the advantage is obvious. Stripe ensures that the buyer does not leave the site; therefore, the purchasing process becomes simpler and more reliable. The chances of converting are higher if the payment is made directly on the business website.
Thanks to Stripe you can accept credit or debit card payments from anywhere in the world. And users do not need to be registered on the platform to proceed with the purchase. Another advantage it has over PayPal as a means of payment.
Characteristics of Stripe as a means of payment
Before explaining how stripe worksLet's see the main features of this payment gateway.
- It is safe for buyers since the information is encrypted on the platform.
- It also protects businesses thanks to its anti-fraud system.
- If you have a subscription business, the platform allows you to manage the charges.
- By being integrated into the web, the design of the form fits the business, it will not change the appearance.
- Stripe charges a commission for each transaction, but this is less than the rest of the payment gateways.
- Payments are effective in three days.
- Finally, the management panel is easy to use and from there you can manage refunds and returns.
How to use Stripe to receive payments online?
The increase in the sale of products and services over the Internet forces businesses to seek payment alternatives. Stripe has been ranked among the most recognized thanks to the benefits it offers to both buyers and sellers.
In addition, it is easy to integrate to the site, you can do it in a few minutes, even if you do not have web development knowledge.
That first you must register your business on the platform through https://stripe.com/es-us. The site is available in Spanish and has fairly complete information to guide you in case you have questions.
After registering and verifying the account, you must configure it on the site to start charging. developers can use Stripe API to integrate it to the web.
If you are going to do it yourself and you have no experience, you have the option of using modules or plugins to integrate the platform. This process takes only a few minutes and does not require much programming.
Stripe is compatible with marketplaces, e-commerce, subscriptions, among other business models. You can establish one-time payments, by subscription, the possibility of subscription, use the trial mode, among other functions.
In addition, the platform is growing, which means that it is expected that they will integrate new tools to facilitate payments in the future.
For buyers, the platform is practical, they do not have to have their own account since the purchase process is direct on the business website. If you wonder how to pay with Stripe, all they have to do is enter the card details in the form. The information will be encrypted, so the transaction is secure.
Which is better PayPal or Stripe?
This is a recurring question among those who offer products and services online. The truth is that both have their advantages over the other. For example, Stripe commissions are lower than PayPal and payment is made directly on the site.
On the other hand, with PayPal, the user does not need to have a credit card at hand every time they pay. In addition, it has in its favor the years in the market and the recognition of the users, which allows them to trust this platform more.
On the other hand, both are secure platforms and are not mutually exclusive. That is, you can add both payment gateways and let the customer choose which one to use. When it comes to e-commerce, the more alternatives you offer buyers, the more likely you are to convert.
To clarify all your doubts about how to use Stripe to receive payments online, you can consult the guide offered by the platform. You can also contact us to learn more tools for your Hispanic business.
