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How to sell at Christmas

POR Hispanic Entrepreneurs December 18, 2021
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At the most beautiful time of the year, consumers focus on buying gifts for their loved ones. But given the situation that exists in the world in Hispanic Entrepreneurs we tell you how to sell at Christmas.

At this time, Christmas marketing is essential for businesses to take advantage of the customer's need to buy their gifts. It is a great opportunity to increase the presence of the brand, launch a new product, increase the audience or capture leads.

How to sell at Christmas

Given the trend that the consumer starts their way to purchase on the internet, your business must have an online channel prepared. It is key that the catalogs are up-to-date, that the data is accurate, and that they provide personalized and fast attention with tools such as the chatbot.

But you must also integrate into your plan:

1-Greater content on social networks

Include more content on social media so you can get more exposure with interactive material, especially video. Remember that 90% of internet users follow a brand and two out of three interact with it for some reason social network. This is an opportunity that you should make the most of.

Lean on the publication calendar to schedule promotions and the launch of products that you have planned. A useful option is to take surveys to find out what your followers want. In this way you can offer them products or services that meet their needs and meet their expectations.

2-Update or create a blog

Constantly updating the blog of the business website is key to expanding site visits and improving SEO positioning. Do not neglect this topic, because it is of great help so that you appear in the first places of the searches. Organic traffic generates a significant percentage of sales.

Give both the blog and the website a Christmas touch. It can be achieved with a thank you card with Christmas motifs for visiting the page. They are details that generate empathy.

3-Paid advertising plan

It is also essential to invest in advertising paga using Facebook Ads, Instagram Ads o Google Ads. This will give the brand more visibility in a short time and will generate curiosity to know it. The best way to do this is by promoting products, offers or content on social networks.

4-Christmas Promotions

This step is essential. December is the ideal month to launch promos that have special offers and discounts. A detail that consumers value in that of free shipping, do not rule it out.

You can give a percentage discount on products or services, extend the trial and warranty periods. As well as offering samples or a free item, two for the price of one, discount coupons or a giveaway.

Gift cards are also profitableThey are preferred by consumers because they are efficient, quick to choose, and affordable. Added to this, it ensures you use it whenever you want. It is a good strategy because recipients are generally inclined to spend more than the original value of the card.

Let them know when is the period of exclusive promotions and discounts for Christmas if they visit your online store or the physical one if you have. Invite them via email and social media, at the same time share a sample of what they can find.

5-Personalized email

Email marketing campaigns are also part of the Christmas strategy. But you have to be careful to move beyond the inbox. For this reason, it bets on personalization and providing very relevant information. Give content closely related to the needs of the user.

Use previous purchases, interests shown by consumers and segmentation as a reference to send the material. Write the email with the aim of generating conversation. Studies indicate that this is a technique with a high return on investment.

6-Gift catalogs

It is a way to help customers choose the perfect gift, they will thank you. Mail it in with your holiday season products or services to make shopping more straightforward and less hassle.

7-Reward loyal customers

Offer loyal customers a gift to show them how important they are for your business. Make them a special sale, a one-time discount or a gift, this will strengthen the relationship and remind them why they chose you.

8-Organize a contest

Contests are very popular during the holidays, they are ideal for entertaining fans and customers. Give them an entertaining dynamic and an engaging gift that gets a great appeal. The objective is that more people find out, participate and talk about your business.

Don't worry, there are many online tools with which you can design and make it a lot of fun.

9-Support a good cause

During Christmas people are prone to contribute to those most in need. For this reason, you can choose for your business to collaborate with a charity that enhances your image.

Destine part of your profits to a foundation and advertise it to clients. Another alternative is to collect clothes and toys to donate or give a discount to customers who collaborate with merchandise.  

More than half of people under 45 are attracted to companies that allocate part of their income to the disadvantaged.

10-Show shipping time

Attract customers by showing the time it will take for your package to reach its destination. Show him on the web that he will arrive on time, his status, the maximum times and the days are those that are not made. Accompany it with an eye-catching text such as "it will arrive before Christmas."

At the same time, it strengthens omnichannel. For example, attend in a timely manner to those who buy online and pick it up at the store or receive it at home. It is a matter of convenience for customers.

The most important thing is that all aspects of the strategy are analyzed and optimized, as well as being prepared for short-term changes. Both in the market and in the digital sphere.

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