Businesses that do not have a social media presence are one step behind their competition. The best thing is to create the profiles of your enterprise and in Hispanic Entrepreneurs we guide you so you know how to sell on Instagram.
Why sell on Instagram?
It is important to be in this social network to sell because its visual component exceeds those that do not have it. People respond better to photography and video than to text.
It is essential to integrate Instagram into your company's online marketing strategy because it is a good way to increase in addition to your sales, recognition. In addition, it increases the traffic to your website, as well as the interaction of users with the brand and its contents.
Humanize the brand and allow your followers to know more about what is behind the business. Likewise, it takes you to know, reach the audience and at the same time reach new audiences. You can also feed the rest of the marketing channels, join it to the management of other social networks and generate sales at low cost.
How to sell on Instagram
Experts point out that more than 1.000 billion people use Instagram and 83% of users discover new products and services on the platform. So it is essential to start putting all the strategies into practice and learn how to sell on Instagram.
First create a company profile. This will show it as a professional brand. But you can also count on several functionalities that will help you measure your strategy such as account statistics, promotions and the activation of Instagram Shopping, among others.
Then optimize the profile using the most simplified version of the logo. Put the name of the company with keywords related to the business. In the description or biography, communicate the spirit of the brand and place the link to your website.
Exploit the highlighted stories because they do not disappear in 24 hours. Use this insider's feed to post interesting details and engaging business stories. One option is to tell how the brand was created, photos of the store, ideas on how to use the products, even a guide to the purchase process in the online store.
Another option is to use apps like Shopify. The shopping feature of Instagram allows companies to tag products that they have available for sale so that they can buy them directly from the application.
Create content with the format of Reels and guides. In a 30-second video you can capture creative and spontaneous materials that attract the attention of users. Post behind the scenes, how to use the product, etc.
Take advantage of the fact that the Shopping function is already available on reels. While, with the guides, it recommends places in your location, favorite products from your online store and old publications.
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With constant changes in the algorithm; lpaid advertising has become essential to boost sales. Define how much you are going to spend, to whom it is addressed and for how long you want it to be published.
Other tips for selling on Instagram
Don't forget to get in the habit of posting about your products or services. Pick a day to do it so your community gets used to watching it periodically. It offers different product options such as various colors, sizes and types of material.
Launch exclusive promotions, an offer or a discount code. This will encourage users to click on the bio link. With giveaways, ask followers to share or tag to have more visibility and increase followers.
It also works with influencers to reach more specialized and engaged audiences. Remember that consumers trust people more than traditional advertising. If your budget is not enough, go to micro-influencers with a large audience.
Share photos and videos that customers have posted with your products, first ask their permission to do so. Another valuable action is to create a Business Manager account and link it to your account. So you can tag your products in publications or advertise.
Activate the "buy on Instagram" function to generate a catalog of your products on Facebook. It allows the customer to see the information and prices directly on Instagram.
