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Entrepreneurship Dictionary: 25 Terms You Should Know

POR Hispanic Entrepreneurs • September 21, 2020
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En Hispanic Entrepreneurs we elaborate a entrepreneurship dictionary so that you better understand the language used by entrepreneurs. This is a list of 25 terms that you should know, including those that have to do with finance and digital technologies.

What is entrepreneurship?

If we are going to talk about the basic terms, we have to start by defining what an enterprise is. Beyond creating a business to generate income, entrepreneurship consists of innovating, identifying a problem that affects society and offering a solution.

On the other hand, the entrepreneur in whom he executes this action, brings his idea to reality. In other words, it has a vision with which it seeks to respond to the needs it encounters.

Within this entrepreneurial glossary we can define the entrepreneur as the person who starts a business from which he hopes to make a profit. They are important to society not only because they help solve a problem, but because they create jobs and drive change.

Entrepreneurship Dictionary

For open a business you must know the concepts and words that are handled. In this glossary we define some of the most relevant:

Basic Entrepreneurship Terminology

  1. Accelerators. They are organizations that offer mentoring, training, and mentoring programs to startups. They help them mature the business, invest in them and in return they expect a share.
  2. Branding. It is the process by which the image of a brand is created. It is composed of the name, corporate identity, positioning, loyalty and brand architecture. It transmits the values ​​of the company.
  3. Business to Business (B2B) . It refers to companies that negotiate their products and services with other companies.
  4. Business to Consumer (B2C). In this case, they are companies that do business with the end consumer.
  5. CEO. He is responsible for the direction and administration of the company.
  6. elevator pitch. In the dictionary of entrepreneurship, it consists of the presentation of a project, through a short, clear and concise speech, in front of potential clients or investors.
  7. Freemium. It is a business model in which the company offers a part of the free services and reserves others that are paid.
  8. Mentoring. It is the service offered by people who have experience in a specific area and help to carry out the projects of entrepreneurs. You can find a mentor at chambers of commerce or other organizations.
  9. Merchandising. Techniques that are applied to boost the sale of a product.
  10. Networking. It consists of creating a network of contacts to help you do business. That is, relate to other businessmen or clients.
  11. Pivot. In other words it is known as reinventing yourself. It consists of making necessary changes in the business model when the company begins to decline.
  12. Target. It is the target audience for your business. You must define it before putting your plan into action.

Financial terminology for entrepreneurs

We continue this dictionary of the entrepreneur with terms related to financing and capital flow.

  1. Business angels. They are people willing to invest capital during the early stages of a business. In return they seek shareholding and also in management.
  2. Seed capital. It consists of the initial financing of a company that, generally, comes from family, friends and the assets of the entrepreneur.
  3. Crowdfunding. It is a way to get the capital contribution of a large group of individuals to start the venture. Each person's contributions are low.
  4. Crowdlending. In a source of financing in which a group of people offers loans to entrepreneurs.
  5. Cash flow. It is also known for its English translation cash flow y is the difference between the beginning balance and the ending amount during a given period.
  6. Funding round. Process that companies go to when they need to raise new capital.
  7. Capital Venture. These are financial portfolios that invest high-risk capital in companies that are starting up, but have high growth potential. In return they seek stocks.

Digital marketing concepts for entrepreneurs

Other entrepreneurship keywords are related to technology and digitization of companies.

  1. Blog. A website where entries related to the activity of the company are shared. They help to keep the content of the web updated, which is necessary for a good SEO positioning.
  2. Cloud computing. It translates as cloud computing and it is about services that allow you to store and share documents and other resources on the network. So they can be accessed from anywhere.
  3. E-commerce. It is the purchase and sale of products and services through the internet.
  4. Growth hacking. They are techniques that are applied to enhance the presence of a business on the internet at the lowest possible cost and in a short period of time.
  5. SEO (Search Engine Optimization). They are techniques that are applied on the website of a brand or company in order to make it visible in search engines and get a good place in the ranking. It allows to capture organic visits to the web.
  6. SEM (Search Engine Marketing). It refers to paid ad campaigns to position yourself faster in search engines.

Check this dictionary of entrepreneurship when you need to clarify any of these terms. If you need advice, do not hesitate to contact us.