According to the figures of Subtel (Undersecretariat of Telecommunications) mobile dominates internet connections with 85% of the total accesses. Hispanic Entrepreneurs Conception presents the most important data of the study and the impact for those who run a business.
Leaders of the region
The last decade has had a positive impact in Chile in terms of telecommunications and digitization. Already in 2017 it was listed as the leader in the region in terms of Internet access from homes. By then, the figure was 87,5%, while the regional average remained at 80%.
La internet penetration in Chile has continued to grow, especially in the metropolitan area. People have adapted to digital life and have developed capacities in this environment. However, according to the Organization for Economic Cooperation and Development (OECD) there are still challenges to overcome; especially when talking about the uses of the Internet.
Mobile dominates Internet connections
Every year the Subte evaluates the situation of telecommunications in Chile. This time, one of the most striking data is that 8 out of 10 Internet connections are made from mobile phones. This is 85% of the total accesses.
This figure is in line with the global trend in the increase in the use of mobile phones. On several occasions, Google has stated that users do more searches from these devices than from desktop computers. They also do research on products and services and are gaining confidence to make purchases.
In the case of Chile, the Smartphone are the most used devices to connect. This figure reaches 93,4% of total mobile connections.
The study also found that 3G connections decreased, while 4G increased. In fact, 80,4% connect with fourth generation technology.
The above means that Chileans are getting used to faster connections. In this way they prepare for the next step which is the expansion of 5G networks.
Fixed Internet
Similarly there was a increase in fixed internet connections. As of December 2018, these grew 6,1% compared to the previous year. Most of the fixed accesses are residential and at this point there was also a slight increase compared to 2017.
It must be considered that around half of the connections from homes are in the Metropolitan Region. So it is pending to improve access in the rest of the country.
The challenges
El study on internet penetration tIt also leaves evidence of what is expected in the future. On the one hand, we must continue investing to improve digital connectivity. With the relevance of mobiles, it is necessary to install the platform for 5G technology. This would guarantee faster connections which is what people expect.
On the other hand, it is necessary to be attentive to the use that is given to the digital connection. According to the OECD, one of the main uses is the search for work by people with a high level of education. While few go to online education; Even the number of students with access to these resources is low.
Opportunities for entrepreneurs
Technology is an ally for entrepreneurs. Any company can benefit from good connectivity in Chile. Fast connections and a high level of penetrationthey are advantages that should not be missed.
If you want to undertake you can do it in the technological area to face the pending challenges. Open an e-commerce It is another business opportunity for small entrepreneurs.
And if you already have a company you should take advantage of the platform offered by the Internet. Not just through a website, but with a complete digital marketing strategy. To take advantage of the increase in mobile connections, be sure to optimize the web for these devices. Create a community around your business on social networks and develop your own mobile application, these actions will help you to be closer to potential customers.
Study of the Undersecretariat of Telecommunications in figures
In summary, the Subte's analysis left the following results:
- Total Internet penetration grew 8,5% in 2018, compared to the previous year. This is 112,9 accesses per 100 inhabitants.
- 85% of accesses are made through mobile devices.
- 4G connections grew 35,2% compared to 2017.
- 93,4% of mobile accesses are made from Smartphone.
- There were 3,26 million fixed Internet connections, which represents an increase of 6,1%.
- 49,4% of Chilean households have fixed Internet.
- 87,6% of fixed accesses take place from residences and 12,4% from businesses.
The mobile dominates Internet connections in Chile. As an entrepreneur you will find opportunities that you should not miss in the behavior of Chileans.
