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Lessons from Latino Entrepreneurs

POR Hispanic Entrepreneurs July 02, 2021
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Opening and running a business is a steep path. It is full of challenges that you must face to see the fruits of your business. And those who have gone through it have had experiences that you can take advantage of. For this reason in Hispanic Entrepreneurs we bring these lessons from successful Latino entrepreneurs.

Latinos in the United States are making themselves felt in the business world. The number of new companies owned by it exceeds that of other communities, making it an important sector for the country's economy.

There are examples of Hispanic homeowners worth following. People who have seen opportunities where others only see a problem and who have been able to overcome the challenges they faced.

Everyone understood that, to be a successful businessman Inside or outside the United States, you shouldn't stop insisting until you reach your goal.

From them we take these lessons from successful Latino entrepreneurs that will inspire you to keep going.

Take your traditions with you

If there is something that Latinos value, it is our traditions and, even if we are in a new country, it does not mean that we leave them aside. There are entrepreneurs like the Mexican Grecia Hernández who have taken advantage of them to make their way on the business path.

In his case he took the tradition of quinceañeras and created the website quinceañeras.com. Its success teaches us that delving into our own culture we can find what we are passionate about.

Don't be afraid to innovate and convince the customer that you need your product

Have you ever heard that you must educate customers? When you have an innovative proposal, different from what the consumer is used to, you have to teach them why they need your product or service.

It is not an easy task, but it can work. Colombian chef Juan Manuel Barrientos is an example of this. As part of successful Latino entrepreneurs, his cuisine is a fusion of the flavors of his country and those of Florida, and he has managed to attract the public with this concept.

Aim high with your business

Although you take your first steps with discretion, it does not mean that you should put a fence around your company to prevent it from growing.

Stay tuned for the opportunities you have to expand and don't be afraid to do so. You could become one of the main representatives of your sector. This vision led Germán Jaramillo's transport company to expand to take merchandise to 114 destinations, including the entire United States and Central America.

Follow your passion

Focus on what you are passionate about. If you like what you do you will try harder to make it work. Jordi Muñoz is a young Mexican in love with programming and electronics. He founded 3D Robotics with Chris Anderson, who contacted him after seeing a video of him building a drone.

The company became the largest drone firm in the United States. But after the inclusion of new investors and a series of wrong decisions, among other factors, it plummeted.

And here comes another lesson from Muñoz: get up and move on. Following 3DR problems, he founded Maya Robotics with a new vision.

Don't let obstacles stop you

There are many obstacles on the entrepreneur's path, but if you believe in your project insist until you get it. It can be the door to success.

It took a year for Venezuelan Andrés Moreno, founder of Open English and U-Next, to find investors to create the first platform. Meanwhile, he slept on a friend's couch in Silicon Valley.

Do you have a unique idea? Bet on it

Open your eyes to new opportunities in the market. Maybe that idea that hangs around your mind or that maybe you already started on a small scale has more potential than you think.

Zumba Fitness LLC, is an example. The creator of this style, the Colombian Beto Pérez, had to improvise one day giving his aerobics class mixing meringue and salsa. It was all a success. When he arrived in Miami, he realized that he was the only one who bet on Latin music in gyms and from there the idea of ​​creating the company arose.

Take advantage of your experience

How many entrepreneurs have put aside their career to undertake? It doesn't always have to be this way. Take advantage of your experience to create your own business. Chilean Jorge Nazer trusted his training as a lawyer to create the High Group.

It is dedicated to developing an organizational culture to prevent internal and external theft in companies. The company expanded and has a presence in five countries, including the United States.

It's OK to start small

Don't stop because you think you don't have enough resources to undertake. Sometimes with very little you can take the first step, which is the most important thing. From there, perseverance and smart decision making will help you move forward. This is how the Ecuadorian Nina Vaca founded Pinnacle Group with just $ 300.

Why stay in one sector if you can invest in several?

There are restless entrepreneurs, who do not stop at a single project. And after opening a company and leading it to success, they do not hesitate to diversify. Matías De Tezanos, founder of People Found, created ten other companies before coming to this one. Among them Hoteles.com, ClickDiario.com and Kingo.

What for others is a limitation, for you to be an opportunity

If you have a dream fight for it, the limits are mental and you must learn to overcome them. In addition, within those limitations you can find an opportunity to undertake. This was done by Pedro Aguilera, a disabled young man who founded a company to help people who are in the same condition.

It is normal to feel fear before taking such an important step in your life. But these lessons from successful Latino entrepreneurs show you it's possible. Why not take risks?