What is a company without consumers? If it doesn't sell soon, it will be out of the market. So that this does not happen to you, in Hispanic Entrepreneurs we bring strategies to attract customers to your business. It will help you prepare so that you learn to promote yourself and take advantage of the resources that technology makes available to you.
Do I need to prepare a strategy to attract customers?
The answer is a resounding yes. Without clients there is no money and without promotion there are no clients.
Have a marketing strategy and learn how to win customers it is a fundamental pillar in any business. In this way, you plan each of the actions that you will take to reach more people and convince them to buy from your business.
You will also choose the channels and tools that you will use and it will help you make decisions on time.
No strategy is rigid, especially when it comes to digital media. It means that as you go along and evaluate the results, you can make changes to adjust what doesn't work and reinforce what does.
It does not matter if you are in front of a running business or a new one. If your goal is to increase the client base, then you must work on the appropriate strategy.
Strategies to attract customers to your business
The first thing to consider when planning this strategy is that you have to know the potential customers. Who they are, what their interests and needs, why would they pay for your product or service, how much are they willing to pay, etc. The more information you gather about them, the better.
You must also know how to communicate the value of the product or service. Through your words and actions you must convince them that you offer what they need and you will help them solve their problem.
Understood this, in the following paragraphs we will tell you how to get new clients.
Includes new sales channels
We start with this to highlight the importance of diversifying the way you sell. Especially at this time when the digitization of business has become a priority.
If you have a physical store, complement it with an online one and take advantage of the advantages it has; for example, availability 24 hours a day and greater geographic reach. Or if you already have an online store take advantage of digital networks not only to communicate with your audience, but as a sales channel.
Prepare a sales pitch
At any moment you will have a potential client in front of you and you cannot miss the opportunity to sell to him. Therefore, within your customer acquisition strategies You must have a speech prepared to talk about your product or service and why it will benefit you.
Keep it short, precise, and to the point. The intention is to present what you have without tiring or bothering them.
Attend events
Networking is one of the strategies to attract customers to your business that you cannot ignore. Be present at forums, business meetings, exhibitions, and other events featuring target customers, potential partners, investors, and suppliers.
During these meetings you can approach them with the speech that we mentioned in the previous point to introduce yourself.
Post ads online
Use paid advertising on the internet. This has several advantages over the traditional one, such as being cheaper and being better segmented. That is, you will take your message to the public that is more likely to become a customer at a lower cost.
You can post these ads on search engines like Google and also on social media.
Let customers talk about their experience
Consumers trust what another person like them says more than what the seller says. With that in mind, open a space in your strategy to allow satisfied customers to share their experience with the brand.
Discount coupons
Discount coupons and promotions are strategies to retain customers and they also work to get new buyers. Some alternatives are to offer discounts for a certain time, with a minimum purchase amount, among others.
Free samples
Another alternative is to offer a free sample of your product or service. If you are promoting an e-book, offer the first chapter for free. If you think about how to apply it, you can take advantage of it in any niche.
Make collaborations with other businesses
Identify another business to partner with and develop a joint promotion plan. This strategy is known as co-marketing and it works very well.
With these alliances they can combine products from both brands or create one between the two to promote it. Large companies have been able to take advantage of this strategy, an example was the Netflix On Board campaign in which Virgin America airline passengers had free access to the streaming service.
Having a blog, a website, and customizing promotions are also strategies to attract customers to your business. Analyze which ones you should apply to have the best chance of success.
