Strategies to increase online sales at Christmas
Take note of these strategies to increase online sales at Christmas brings Hispanic Entrepreneurs. At this time there is a greater willingness to consume than the rest of the year and now, more than before, digital channels are gaining importance.
Take advantage of Christmas sales
Giving gifts to loved ones is one of the quintessential Christmas traditions. In addition, with the extra income that workers receive on this date they take the opportunity to indulge themselves. This makes commercial activity very active during November and December, but especially in the last month of the year.
Christmas, along with Black Friday and Cyber Monday, is the date with the highest sales of the year. For every merchant it is a time to increase their profits; get more visibility and differentiate yourself from your competitors.
It is a time when consumers are more receptive to offers and try to find the best ones to buy everything they need. Online commerce has made this task much easier for you because it allows you to purchase the products from the comfort of your home.
From wherever they are, they can visit various stores, compare products, see the opinion of other buyers. To this must be added that they avoid lines in shops and crowds of people.
If you want to benefit from this greater willingness to buy, you must apply techniques to increase online sales.
Start by checking your online store
No sales strategy will work as you expect if the store itself has problems. So the first thing you should do is optimize the online store. Some aspects that you should review and improve are:
- The loading time of the site.
- Optimize product pages. Verify that they are in the correct categories, that the keywords are not repeated, the meta tags, among other aspects.
- Review store security. This includes hiring an SSL certificate, choosing reliable payment methods, not storing sensitive data, etc.
- Check that the images have the alternative text.
- Write product descriptions yourself, or someone on your team, to avoid duplicate content.
- Enable various payment platforms, include those that are most used by your buyers. This will help you improve the sales of your online store.
- If you sell in several countries you must have options to translate the content.
- Make sure the store is easy to navigate.
- It includes a search bar so that users can easily find the product that interests them.
- Adjust the design of your online store to the season. Add holiday details around this time to show your holiday spirit and attract customers.
Strategies to increase online sales at Christmas
Once you make sure that everything works well in the online store, pay attention to the following actions.
High dale in Google My Business
If you are not in yet Google My Business it is time for you to register it. This Google tool will be useful to position yourself better in local searches. In addition, it will allow you to provide information about the store to potential customers and manage the comments you receive.
Two points to pay attention to are:
- Be consistent in name, address, and contact information.
- Keep the information updated.
Organize a multichannel strategy
Go beyond the online store; Your business needs to have a presence in other channels, but you must choose well which ones you will use. The key is to be where the target audience is.
Complement the online store with a blog and create landing pages for specific promotions or products.
To increase online sales at Christmas, create a profile on social networks to better connect with the public. Take advantage of paid ads for increased visibility.
E-mail marketing, on the other hand, is an alternative to communicate with previous subscribers and customers. It is an excellent way to send the offers and promotions you have.
Respond to comments
Consumers read the reviews that other people leave when making their purchase decisions. It's your job to respond to those comments as soon as possible, whether they are good or bad.
In fact, it is even more important to respond to negative reviews in a friendly manner and trying to offer a solution to the problem. Your answer shows that you care about your customers.
Multi-screen sales
Nowadays it is common for the user to start the purchase on one device and finish it on another. So you should facilitate that process and give him the ability to do this.
Thus, if a person looks for a product on a desktop computer, they will have no problem making the purchase from their mobile.
Apply these strategies to increase online sales at Christmas and take advantage of this season.