Issue 15 of Hispanos Emprendedores Magazine arrives with practical and motivating content for entrepreneurs in the Hispanic community in the United States. This edition covers everything from how to survive and revive a business during the pandemic to concrete support tools for Latino business owners, along with real stories of perseverance and success.
New platform for Hispanic businesses
In this edition, Hispanic Entrepreneurs announced the launch of businesshispanosemprendedores.comA digital directory designed to help Hispanic entrepreneurs across the United States promote their businesses and services. The platform offers online visibility with active search engine optimization for just $10 a month.
How to revive a business in the midst of a pandemic?
One of the central articles in this edition addresses the impact of COVID-19 on Hispanic small and medium-sized businesses and offers a roadmap for moving forward.
The first step is understand the financial reality of the business: to know the debts, the available resources and build a realistic budget that identifies which expenses can be eliminated and how to optimize processes.
Then comes plan the reopening in phasesprioritizing operations that generate the most liquidity. This includes rethinking the sales plan, evaluating new payment channels, and negotiating terms with suppliers.
The third pillar is taking care of employees: open communication channels, be flexible in the face of the anxiety generated by uncertainty, and attend to both the professional and personal aspects.
Finally, the edition emphasizes that post-pandemic businesses will not be the same as before. Digitization and process automation are key to prepare the business for the future.
How much can you earn per month in a grocery store?
For those considering opening a grocery store, the magazine offers a comprehensive guide. These businesses, comparable to a convenience store, are especially viable in areas with a high Hispanic population.
Key factors for getting started include initial capital (registration, permits, equipment and inventory), strategic location in busy areas, and compliance with business licenses and permits from the Department of Health for businesses that handle food.
Regarding profitability, the magazine is clear: It's a viable business if managed well.The size of the store, its location, the type of products offered, and a good marketing strategy are the factors that most influence profits. Services such as delivery and contactless shopping can significantly increase revenue.
Pablo's Flooring and Installation: more than a passion for the job
The cover story of this edition is that of Pablo RomeroA Mexican born in Mexico City and raised in Michoacán, he arrived in Franklin, Tennessee at the age of 21. After working as a dishwasher, cook, and in multiple jobs, he found his calling in flooring installation and founded his own business in Clarksville.
Pablo's Flooring and Installation specializes in the installation of wood, carpet, tile, and vinyl flooring under the motto “You have to do it right the first time”.
The road wasn't easy. At first, Pablo didn't know the legal requirements for opening a business in the U.S. It was the guidance of entrepreneurs who lent him a hand—including María Jiménez—that allowed him to formalize his venture. Today, Pablo is a role model of perseverance for the Hispanic community in Clarksville.
His advice for young entrepreneurs: “We have to fight every day and never give up. We have to put in a positive effort, because if we're negative we're not going to get anywhere.”
📞 Pablo’s Flooring and Installation: 931-436-5204
Tools for Hispanic Business Owners
The edition also features a directory of organizations that support Latino entrepreneurs in the United States:
USHCC – U.S. Hispanic Chamber of Commerce: It represents more than 4 million Hispanic-owned businesses nationwide and brings together more than 200 local chambers of commerce.
HISCEC – Hispanic Chamber of Electronic Commerce: It supports the integration of Hispanic businesses through the use of technology and the internet, offering training and connections with other entrepreneurs.
Latino Business Action Network: A nationwide organization that empowers Latino entrepreneurs through research, training, and the development of business ecosystems.
HRCOC – Hispanic Retail Chamber of Commerce: It offers consulting, seminars, and legal resources for retail businesses nationwide.
Manos Accelerator: Accelerator for Latino startups with access to mentorship, capital, and investors. It has been operating since 2013 as a bridge between Hispanic entrepreneurs and Silicon Valley.
LULAC: An organization present in 37 states with 135 members that works in economic development, education, and civic participation for the Latino community.
