The 27th edition of “Hispanos Emprendedores” begins in 2024 with a focus on innovation and business adaptability. The history of Teófilo's Ice Cream Paletería stands out, an example of success in artisanal ice cream. The founders, Zenón and Elvin Teófilo, share their journey, highlighting the importance of management and marketing education. This edition includes a deployable business model, guiding entrepreneurs in the planning and execution of their projects. Furthermore, it addresses the relevance of an effective business model and innovation in digital marketing and internal processes, underlining its importance in the current era. The articles provide inspiration and practical tools, highlighting innovation and preparation as keys to business success.
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