The new digital marketing trends in 2022
With the onset of the pandemic, the internet and new technologies were key to connecting businesses with people. Everything changed and this is why it is more necessary to explore lthe new digital marketing trends in 2022 to adapt. On Hispanic Entrepreneurs We list those that we must take into account for the next strategies.
The more knowledge you have in this area, the more successful your digital sales and marketing strategy will be. The most important thing is how businesses will change with respect to new consumer demands. It has already been shown that the number of Internet users, the use of mobile devices and social networks continues to grow. So we will have to work with digital marketing for a long time.
The new digital marketing trends in 2022
These emerging trends will allow you to apply innovative and effective strategies, especially adaptable to changes. So having a well-implemented digital marketing plan will make a difference.
Among the new trends of digital marketing industry in 2022 we find:
1-Voice search
Being in a multitasking world this option is essential, since time is a very precious commodity. The use of virtual assistants has increased exponentially and will continue to grow. This is why these tools have to be integrated into future strategies.
Resources like podcasts and audios should be in the plan to connect and be present in the mind of the audience. In addition, the content of the websites must be optimized to be seen in voice searches. Using a language that is aligned to the user's queries in order to capture more traffic.
One positive point is that long-tail keywords are more closely matched to people's speech patterns. So adapting the SEO strategy to voice searches will not be done from scratch.
2-Union between the influencer and e-commerce
Sponsorships with influencers will continue to promote business. But with the difference that clicks will be reduced to take the user from discovery to purchase.
That is, potential customers can buy directly from the feed, while watching the video of your favorite influencer. Instagram Shopping and Checkout will make online shopping easier.
3-Visual search
Using an image to search for information is another trend that we will see growing. Uploading a photo and obtaining information with applications such as Google Lens is already widely used. Users say that visual information is more useful than text information.
It is already being applied by companies such as Amazon and Pinterest. In 2022 we will see how the popularity of visual searches grows, forcing all businesses to redesign their website to improve the capacity for this option.
4-User generated content
This tool is very powerful to boost brand image, improve SEO and user experience. Its impact makes it one of the clear trends for 2022. Companies will pay more attention to their users creating quality content to reinforce social proof before purchase.
Include reviews, posts using a specific hashtag, videos showing how the product is used, etc. It also serves to enable a question and answer section, comments on blog articles and generate conversation with challenges and dynamics.
5-Chatbots
This technology will remain in vogue because they make the customer feel cared for, meeting their expectations quickly. It is a key ally for e-commerce and digital marketing, the challenge will be to structure efficient and friendly conversations.
Experts point out that the more sophisticated they are, the faster they will be integrated into the client's routine. Its implementation saves up to 30% in the area of customer service for businesses.
5-Targeted advertising
The intention is to expose the user to hyper-targeted ads using targeted audiences. You need to analyze customer behavior and use that data to create personalized and targeted advertising. In other words, the sending of advertisements adapted to the interests of the consumer will prevail.
Programmatic advertising will also be used, which is what uses software to buy digital advertising. It takes into account machine learning, artificial intelligence, and algorithms to target specific audiences. The purchase of advertising is done through real-time auctions. Ads are purchased at the time a user enters a website.
6-Augmented reality
The use of 3D virtual objects and images has given customers new shopping experiences. It allows them to interact and the company can personalize the content by measuring the results in real time. At the same time it differs from the competition.
To influence the purchase decision, companies offer potential customers the opportunity to study the product in depth through interactive models. They also offer tours of their facilities, guide them through product creation, etc.
7-Sale on social networks
It is no longer enough to advertise on the networks, now it is necessary to include the sale of the products. It is necessary to take advantage of the hours that the user remains within them. The idea is that they can buy from the publications themselves without having to leave the application. They will also be inclined to acquire products from the email marketing itself.
8-Video Marketing
Audiovisual content will also be decisive in 2022. This format is more entertaining and attractive for users compared to text. Video marketing is one of the best channels to inform, entertain, and educate customers.
It is the preferred way of most to know what new brands bring. At the same time, interaction on social networks increases. The growth of videovlogs, Live Streaming (Twich, YouTube live, Facebook Live) is expected. Also ephemeral content like Instagram Stories and Snapchat Snaps.
But you cannot leave out interviews, tutorials, videos on TikTok, Instagram Reels, Youtube Shorts or Spotlight Snapchat. Webinars, testimonials, animation, product presentations and educational videos.
9-Sustainable vision
A determining point will be the integration of corporate social responsibility in the marketing strategy. Many young people choose or reject a brand based on their social commitment.
10-Goodbye to Cookies
Since 2019 there have been notices of the intention to delete Cookies, but now privacy will be given a higher priority. Google and Apple announced that they will stop supporting them. This decision obliges companies to collect information from their users through forms, surveys, chatbots, gamification and other channels.
In this way, we can implement effective campaigns, because without Cookies we cannot do the same traffic monitoring. This is how CRM (Customer Relationship Management) software will be a key tool to manage and automate the relationship with users.