Moving forward with your business project requires preparation and an understanding of the challenges ahead, and these must-read books for entrepreneurs will help you achieve that. Do you want to succeed? You have to be willing to learn, and these authors offer valuable advice.
At Hispanos Emprendedores, we've compiled this list of books you should have in your library. These are reads that will teach you from the authors' experiences and the stories they tell.
Learn how to start your business from scratch, managing clients, the most frequent mistakes of entrepreneurs, managing finances and much more.
Above all you have to understand that learning is constant. If you have already started your business, it does not mean that you no longer need this knowledge. On the contrary, if you want him to succeed and overcome the most difficult years, you have to research and apply the new knowledge.
8 books for entrepreneurs you should read
1. The largest seller in the world
Written by Og Mandino and published in 1968, it is one of the oldest on our list. And yet his message is still valid today for any type of business.
The central message is learning how to sell and understanding the principles that govern the work of a good salesperson . Being persistent, seizing every opportunity, having a plan to achieve our goals, and cultivating good habits are some of the lessons it offers.
Reading is enjoyable and Mandino frames these lessons in the life of a camel driver who aspires to become the greatest salesman in the world.
You can buy it at this link:
2. The 7 habits of highly effective people
If Mandino talks about acquiring good habits, Stephen Covey -author of this book- delves into what those habits should be.
It is a book to read calmly, understand each of the principles it presents and begin to apply them in our life and business. Covey's argument is that it is our habits that will make us achieve the goals we set for ourselves.
You can buy it at this link:
3 The entrepreneur's black book
Undertaking is a long-distance race and the road is not without obstacles and mistakes that often lead to failure. But what are those mistakes that put businesses at risk?
Fernando Trías de Bes presents 14 key factors of failure in *The Black Book of the Entrepreneur *. These explain why a company goes bankrupt in its first few years , based on his own experience and that of other entrepreneurs who share their stories.
You can buy it at this link:
4. The entrepreneur's manual
In this book, authors Steve Blank and Bob Dorf present a step-by-step guide to entrepreneurship . When you decide to embark on this path, you begin full of uncertainties. And you'll often find yourself with more questions than answers.
That is why this is one of the books for entrepreneurs that you should read. Here you will be able to clarify the doubts that may arise at any stage of your business.
5. Disney-style management
When it comes to entrepreneurship, understanding how companies achieved success will help you set the path you should follow. Bill Capodagli and Lynn Jackson explain the philosophy and management model with which Walk Disney built its empire.
Disney's thinking, they point out, was based on four actions "dream, believe, dare and do." In addition, he recognized the importance of treating both customers and employees well.
6. The purple cow
One of the great challenges that new entrepreneurs have is to make their idea different from the others; Hence the comparison made by the author, Seth Godin, with a purple cow, which is sure to attract more attention than regular cows.
What it tries to understand is how to promote your product in an original way so that consumers will adopt it.
Godin invites you to leave old marketing practices behind if you don't want to risk the product disappearing in the crowd.
7. The art of starting 2.0
Another recommended book for entrepreneurs is this one, which serves as a guide for new business owners. It teaches how to evaluate a business idea and then put it into action. And it doesn't stop there; it also covers business expansion.
Guy Kawasaki updated his bestseller , The Art of the Start , to include everything related to online marketing and digital transformation. He incorporates and explains how to use the new technological tools available to entrepreneurs.
Thanks to the above, the tips included are also aimed at businesses that are already underway.
8 Little capitalist pig
Are you not sure how to manage your business finances? This is what Sofía Macías tries to teach you in her book. There are three versions of this book:
- Personal finance for hippies, yuppies and bohemians. It gives you the tools to manage your personal resources and be able to save.
- Investment. It shows how to choose where to put the money you save to generate real profits.
- Little Capitalist Pig 2021: Fix Your Financial Relaxation in 365 Days. Macías presents 12 challenges to the reader to teach him how to fix his finances.
What do you think of these books for entrepreneurs? Do you have any recommendations that you would add to the list?
