It has become customary to publish the top search trends at the end of the year. The 2018 summary presents the most searched topics on Google by Hispanics in the United States. At Hispanos Emprendedores, we present "The Year in Searches" from the world's most popular search engine.
Year of sports, events, farewells and personalities
Throughout the year, Google records all user searches and then provides a summary of trends over those 12 months. The latest report, titled " Year in Search 2018 ," shows the most prominent searches—those that received the most traffic over a sustained period, compared to the same period the previous year.
The search engine divides the results into several categories, and also presents the global and country information.
During 2018, the World Cup in Russia captured the attention of Google users more than any other topic. The phrase "World Cup" topped international searches and news.
But other topics also stood out worldwide. The deaths of Avicii, Mac Miller, and Stan Lee were also among the top five trending Google searches . The film Black Panther closed the trend.
In the rest of the international categories, the highlighted searches were:
- News: World Cup, Hurricane Florence, Mega Millions results, royal wedding and election results.
- Gente: Meghan Markle, Demi Lovato, Sylvester Stallone, Logan Paul and Kloe Kardashian.
- Athletes: Tristan Thompson, Alexis Sánchez, Lindsey Vonn, Shaun White and Khabib Nurmagomedov.
- Deaths: Avicii, Mac Miller, Stan Lee, Anthony Bourdain and XXXTentacion.
- Movies: Black Panther, Deadpool 2, Venom, Avengers: Infinity War and Bohemian Rhapsody.
The topics most searched for in Google by Hispanics in the United States
Within the search trends of 2018 it also leaves us the topics that he found out the most in the United States. Some topics coincide with international searches. For example, the Soccer World Cup was also one of the most popular searches. Another sporting event, the Wimbledon Championship also attracted attention in the country.
After the World Cup, they continue on the list of general searches in the United States: Hurricane Florence, Mac Miller, Kate Spade and Anthony Burdain. Among the most popular news is Hurricane Michel.
Doubts about policy issues led to questions about "How to ...". How to vote and how to register to vote ranked first.
The Hispanic population in the United States is the one that has had the greatest expansion in recent years. And as such, it has also left its mark on search engine statistics. The topics they have researched are quite varied, although sports and politics were also relevant.
The list of searches by Latinos in the United States includes questions such as "Where is the migrant caravan?" and "What is Bitcoin?" The increase in question-based searches is noteworthy, reflecting greater use of voice search.
How…?
Among the most searched in Google in 2018 are the questions about:
How to lower high blood pressure?
How to decorate a room?
How to learn English fast?
How to recover my facebook account?
How do I know if I win something in mega millions?
What is it?
What is the orange movement, what is clenbuterol and what is lent were the three most important searches with this question.
This category also includes what is bitcoin, what is gluten, among others.
Panorama and Tennessee
By narrowing the search area further, we found what topics Hispanics were most interested in in Tennessee.
Among the topics that saw an increase in Google trends, "Hispanic taxis" ranked first. The second and third spots were held by "Hispanic restaurants nearby" and "restaurant," respectively.
In fourth place is Hispanic dentists and in fifth place for Hispanic scholarships.
Knowing what Google search trends were will help you in various stages of your business. First of all, it is basic for digital marketing since it allows you to know what users are talking about and what interests them. From there you can improve your strategy.
These tips will even be useful if you have a business idea in mind. If you're thinking of opening a restaurant, you'll see that they're drawn to their roots and looking for Hispanic food establishments . You already know the most searched topics on Google by Hispanics in the United States. Visit our website and tell us what you think about this topic in our digital article.
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