Hispanic Entrepreneurs
Neuromarketing: How to sell to the mind of your customers? was part of the series of talks for entrepreneurs organized by Hispanos Emprendedores and was given by Eduardo Sánchez, Vice President of the European Academy of Neuroscience.
Sánchez thinks that it is the right time for people to rethink their life and start entrepreneurs, so he gives them a series of tools to achieve business success by incorporating neuro-sales.
He clarified that we are in two important moments without counting the issue of the pandemic, on the one hand we have the immediacy and the moment of technology, all this can be measured, therefore throughout Europe the products already go through neuromarketing.
In other words, they take the ideal customer and put technology on them so that they can say in their mind if they like the product. With a scientific method, brands make sure that the customer is willing to buy the product, they detect what emotion needs to be activated and awakened.
What is neuro-sales?
The expert spoke about the definition of neuro-sales. He explained that it is studying the mind of the consumer and telling him what he needs to hear to say yes.
He also pointed out that the first step for entrepreneurs to apply neuro-sales is to convince themselves that the old method of selling (by pressure) no longer works because people have a lot of information.
Then you must be as professional as possible, understand that there are three natural processes of the sale: you have to generate attention, emotion and memory. The intention is to keep people away from pain, closer to pleasure and save energy, with this you can multiply sales.
How to innovate
Sánchez assured that a company that does not innovate is sentenced to death, innovation, technology and science have become part of the company and it has to apply it naturally.
He believes that the best of technology is yet to come. If you want to know more, enter the chat through YouTube.
Read more on Hispanic Entrepreneurs:
Read the Hispanic Entrepreneurs magazine
