E-commerce is gaining momentum and went from being an alternative to becoming a necessity. Today, small and medium-sized companies have seen in this sector the solution to stay on their feet. Then in Hispanic Entrepreneurs we present the best platforms to sell online in Chile.
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Online sales in Chile continue to climb
Projections before the start of the year indicated that electronic commerce would have a greater penetration in 2020. It had in its favor greater confidence from consumers who were more familiar with the system than in previous years. However, the arrival of the pandemic pushed sales to levels that were not expected.
According to Electronic Commerce Committee, 81% of Internet users in Santiago bought online during the second quarter of 2020. And in the regions that percentage reached 74%. A significant increase compared to the same period of the previous year in which the figures reached 66 and 59%.
The product category most in demand between April and June was food, which reached 70%. It is followed by technology with 37% and then clothing with 35%. The latter, however, had a decrease compared to 2019.
The same study reflects a significant increase in purchases in different types of online stores. Transactions in supermarkets, for example, rose from 34 to 76% and in marketplaces from 25 to 61%.
Why open an online store?
Current circumstances are reason enough to start selling online, whether you have a physical store or not. Entrepreneurs large and small found in e-commerce the solution to stay active in the midst of the health crisis that forced everyone to spend more time at home and maintain social distancing.
But, beyond the pandemic there are many reasons to learn how to sell online in Chile:
- Geographical limits are reduced, as it can be purchased from anywhere.
- Your online store can remain open 24 hours a day, 7 days a week.
- The possibility of increasing sales among current customers and reaching others who do not know you yet.
Best platforms to sell online in Chile
Among the first steps to start selling online is choosing the platform that best suits your needs. In Chile you have several alternatives that include plugins, platforms dedicated to e-commerce and marketplaces that have grown in the Chilean market.
To choose the best one for your online business there are some factors that you should consider:
- Possibility of customization.
- That it has SEO tools to optimize the online store.
- Ease of use, as well as the possibility of automating processes.
- Availability of user support.
- Easy to integrate with other tools, for example with popular payment gateways in Chile.
With this in mind, you can begin to consider which platform is the best for you. Here are some alternatives:
jump seller
It is a platform dedicated to electronic commerce and one of the most recognized in the world. It has the advantage of having a branch in Chile, so it integrates well with other local services, such as payment gateways and payment companies. In addition, it has a monthly fee, but does not charge a commission for transactions.
Bsale
Another platforms to sell online chile is Bsale; This was created in the country so it is well adapted to all the country's systems such as the generation of electronic ballots. It is easy to use and is hosted in the cloud.
Being Chilean, it has user support in the country, which is a great advantage if you run into any problems.
Shopify
We are talking about one of the most used e-commerce platforms worldwide. It is also hosted in the cloud and includes all the tools you need to start selling online.
It is easy to use and has good marketing tools, but it lacks to improve SEO optimization. It has a monthly payment fee and, in addition, it charges by commission.
WooCommerce
It is not a platform but a plugin that integrates into WordPress and turns the site into an online store. It has a wide level of customization and is compatible with other extensions that help improve the site.
Free market
In this case we are talking about a marketplace; that is, a platform that brings together various stores and users who offer their products to the public. Mercado Libre is the marketplace with the highest penetration in Latin America and has its own payment system called Mercado Pago.
Community.cl
It is defined as a commercial connection point in Chile. It is a platform that connects entrepreneurs and buyers.
Companies receive a showcase where they can show their products, but they also have training and networking tools.
Here we mention some of the best platforms to sell online in Chile, but there are others. If you are going to take the step to e-commerce, evaluate the different options on the market.
Coming soon Hispanic Entrepreneurial BusinessesIt will be a digital platform where you can promote your business and in turn carry out different transactions.
