If you decided to use tools to manage the presence of your business on the internet, you need to know in detail what is Google my Business. With Hispanic Entrepreneurs know more details of this option that the search engine offers you.
Currently it is essential that companies are visible in the online world. Through different routes, channels and platforms, digital marketing strategies must be applied to diversify the presence of the brand.
This is important to attract customers and generate sales, impacting the target audience, especially those close to our undertaking. That's when Google my Business comes into play, which for entrepreneurs has become a key weapon.
What is Google My Business
This is a free platform launched by Google in 2014 in order to help businesses manage and promote themselves on the internet. It allows linking the brand with the environment through a panel in which you can place key information about the company. It includes a brief review of it, contact information, location, website and hours of operation.
The main idea is that potential clients can find it easier by combining two tools such as Google Places and Google Maps. If you have an Italian restaurant in Miami and a customer searches for "Italian restaurant in Miami", the probability that your business will appear is higher.
This leads to increasing engagement (level of commitment) and increasing organic reach. Positive factor for the SEO (positioning) of a website.
In addition to appearing in searches based on the location of the business, it also allows you to upload photos of products or the premises, videos or other multimedia material. Apart from posting events and receiving comments. As well as monitoring user reviews and responding to them, thus interacting with potential customers.
Likewise, customer information is received and provided helping communication. You will be able to see statistics such as clicks, visits, search locations which will guide you to correct your marketing campaigns. Another option that it offers you is to take virtual tours of the business and it helps you Create your web pageattractive. If you have one, you can easily link it.
It has been found that users are guided by reviews that appear on the Internet and businesses that add photos get more requests than those that do not.
To use Google My Business you have to register and verify the company in the platform management tool. Later optimize your profile by placing the information that you want the public to see, said data must meet Google's requirements. It is necessary that you have a professional email account (Gmail).
Tips to optimize your listing on Google My Business
The first thing you should do is create a good profile, that is, one that contains complete and detailed information about your brand. Also make a description attached to the business using keywords.
Add a virtual tour if you have a physical store or business. Publish all possible data from the name, address, phone numbers, email, hours, type of service, etc. Answer and interact through reviews, use images and tags, add website address, location and report brand news with the "publications" option.
