Rendermedia: A solution to the world of video editing
Octavio Spierccolli is the founder and current leader in the development of RenderMedia.io, a streamlined cloud video processing platform for the audiovisual industry. During the last years he began to delve into topics related to big data, innovation and entrepreneurship. Searching from his area how to become stronger and compete with a product that would stand out from the rest. A great tool for the creative sector that is still developing.
Octavio is an audiovisual communicator and lived in his work the needs of processing faster and being more efficient in the delivery time with his clients. In turn, your solution will be more useful to industrial designers, architects and 3D animators.
The problem of computational resources for publishing
We reached this development as a communications professional, for me generating videos was a tedious task, especially due to the high cost of expensive audiovisual equipment, cameras and computers, etc. Which I did not have the opportunity and access, in addition to editing a video was even more complicated by not having a high-end computer that will allow me to speed up the rendering time of my videos that sometimes took hours to process.
That is why I began to look for economic solutions that did not mean investing in very expensive computers, because of that curious and necessary step in my life I discovered the world of cloud video processing services. From that date, I decided to seek global solutions so that other digital imaging workers would not go through the same thing that I experienced.
The personal need for a global solution.
In this process of research and search for funding and equipment to work, we realized that this problem is suffered a lot by digital workers such as; Designers, architects, editors and 3D animators including engineers working on prototype rendering and engineering projects. They processed with programs that as an audiovisual person I did not use, so entering those environments demanded a lot of work to assimilate. Processing high-end images can take hours, days, even weeks.
In this sense, RenderMedia.io provides a solution in the area of creating digital compositions to generate photorealistic images and high-quality videos. With this tool you avoid investing in expensive computers and you should only focus on improving your productive and creative process.
The rendering processes are expensive times, due to the amount of hours of computing resources invested, companies and production companies lose money since it is an industry valued in working hours. What makes digital artists not so competitive for the global market. This is one of the disadvantages that every audiovisual producer experiences. In addition to corrections and fixes, the render can be generated many times before a final version, a time that does not run for more than the digital producer or creator.
That is why we envision a promise of value capable of decrease video processing time from 1 hour on computer to 1 minute on cloud. At a lower cost than riding an Uber. An ambitious mission which we maintain to this day.
The investment and kickoff
We began to investigate funding sources to create a prototype of our system, the first steps were just an idea that connected types of service bridges to decrease the rendering time of the videos. The years passed and from the idea a project with a business model and commercial projection was generated. It was where we applied to our first financing that allowed us to develop our prototype. We were awarded a state financing from CORFO for $ 31.000 and we responded with $ 7.000 USD as co-financing.
We incubated at the 3IE business institute of the Federico Santa María de Valparaíso University and the odyssey began.
We expanded the team of 1 person to work with almost 15 professionals in the areas of information technology, design, UX, Commercial and administration, who arrived at mixed designs and systems. Currently the system is in the prototype stage, generating services on a small scale B2B, which allows us to even evaluate the performance of our system.
From Chile to the world
The greatest market potential is abroad, Chilean companies become highly competitive if they take into account that it is better to dedicate time to the creative process than to wait until the computer takes time to render (process) and it is a necessity
global industry, as time is the most expensive resource in the film industry.
3D image processing services
With so much trial and error time, we are at a stage that we can deliver services through our rendermedia.io platform, it is where users can have simultaneous rendering processes. Ideal for agencies and television channels since they work with several editors at the same time. This will lighten the burden on a digital worker such as an editor or graphic or industrial designer, for whom they must make render compositions. We give a tool so that they only think about investing in training and having an affordable computer so they don't spend on that and we do the rest.
Council for entrepreneurs
Entrepreneurship in Chile today is not as difficult as it was 20 years ago, but it is not as simple as people think. This area is difficult, little exploited in Latin America and almost unknown in Chile. That is why if you are an entrepreneur it is important to approach the spaces where the tools to undertake are, such as entrepreneurship centers, business incubators and coworks, they are the spaces that will help you understand business models and how to formalize yourself. Knowledge to go from an idea to a profitable business.
What are the benefits of RenderMedia.io?
It is a much cheaper and more efficient tool for audiovisual workers when considering implementing an expensive computer. The platform solves this problem and allows savings in this way. As a company we adapt to flexible payment methods. Then the user buys credits and the system can be used. In addition to the trial credits that you can have as interaction instances so that you can experience the platform. We are making these options more dynamic so that users can have a better experience in a final stage of audiovisual production.
Future missions.
The constant improvement of the computer system and the user interface are the focuses of the company today. Later participate in business rounds that allow generating greater investment in digital marketing and web positioning. Social networks are useful but not enough to reach our potential customers. They are some
of the key activities we have as a company for the next 2 years of work on the go
For more interviews you can see Hispanic Entrepreneurs Interviews