Online commerce trends for December
Projections indicate that online sales will increase this year-end. They estimate that up to 910.000 million dollars will be raised worldwide, 11% more than in 2020. So you need to know the e-commerce trends for December and adjust your strategy. In Hispanic Entrepreneurs We will let you know which ones predominate.
The numbers are encouraging
Adobe Analytics determined that in the United States alone, online sales will reach $ 207.000 billion. 10% more than last year because with the pandemic this sector has become essential.
In addition, other factors such as special discounts for Christmas intervene in this growth. Apart from that confidence in e-commerce has increased, so it will continue to develop for different sectors. For example, in Colombia, the area with the greatest projection in electronic commerce is that of technological products and video games.
But not everything is rosy, when it comes to the supply chain there have been problems. This has resulted in cargo delays and products out of stock, especially clothing, sporting goods, baby products, and electronics. But little by little they have been solved.
Salesforce notes that the buying habits acquired in the pandemic are expected to continue. Digital ordering is expected to drive total sales to record highs in the holiday season. It should be noted that digital sales soared in Latin America more than in any other part of the world, he announced eMarketer.
Online commerce trends for December
The factor that governs and drives change in companies continues to be covid-19. The pandemic continues to cause logistical problems, but the possible release of demand raises hope.
One of the trends this year is that consumers started their purchases earlier. What makes it necessary to rethink the channel and adapt the message to the needs of the customer who begins his purchase journey.
You should take advantage of the fact that this Christmas people are more excited to share and meet again with friends and family. On the other hand, in the event of a supply failure, many potential customers will choose to check online if the item is available.
They are using Google searches to verify the existence. You can use Google Trends and the Google Ads statistics page to see the behavior. This is sure to help increase online sales at Christmas.
Another positive for small online stores is that support for them has increased. Slightly more than half of shoppers will choose small businesses to do their holiday shopping. But they will tend to choose the products that are on sale.
Faced with the return of face-to-face consumption, offering a fluid omnichannel experience is key. In other words, the client has to be able to interact with the company through different channels without suffering interruptions. Real-time assistance is essential to give you a personalized experience and loyalty, since online purchases have become more immersive.
In this case the role of social networks is elementary. As well as how-to videos, live fashion shows, augmented reality test, and personalized recommendations are helpful. In this way, it is possible to imitate the experience of buying in the store from home, it is the new hybrid reality.
The online store also has to be useful. In other words, if you do not have a product in stock, you should be able to recommend other options that meet the requirements. Likewise, he must be transparent with the client about what he has or does not have. The main thing is consistency.
Retail at the fore
Retail sales will be 60% online according to the agency specializing in Digital Commerce Marketing, Elogia. And it will be led by Amazon which indicates a growth of 15% compared to the pre-covid-19 era.
More than 65% of consumers will choose marketplaces or online stores. While, through social networks, 2% will buy their gifts. Keep directing your energies in e-commerce because it will remain an essential channel for Christmas shopping. As a showcase, it offers users the opportunity to find new brands and retailers in which to make their purchases.
The client will be inclined to give away experiences. Those related to the outdoors, the social and exclusive experiences are emerging as the most demanded. But it will also continue the constant gift of fashion and beauty, technology will be the favorite of men.
Another important aspect is that customers use social applications more frequently (YouTube, Instagram, TikTok, Pinterest, Facebook, etc.), to seek inspiration and recommendations. The number of buyers in such applications has increased. Which will lead to surpass the 11% of revenue represented by global retail e-commerce in 2020.
In conclusion, the trend of online Christmas shopping will remain at 46% by the end of 2021. That is why we advise you to take actions to generate brand discovery, enhance interaction with new audiences. In addition, increase the budget you spend on advertising, add new products to the portfolio and focus on growing in social networks.
Include incentives such as offering products as a courtesy with any purchase, free shipping, discounts, 2-for-1 offers, and easy returns. It seeks to improve the usability and ease of navigation of the website. Do not forget that the preference of users is to buy through the mobile devices.
Also, pay attention to environmental sustainability. Bet on the reuse of materials, use of sustainable raw materials, recyclable packaging, etc. It includes several payment channels and a fluid and simple process to do it.