How LinkedIn Works for Business
If you want your business to have credibility you have to know how it works LinkedIn for companies. This platform will also allow you to form an important network of contacts and find out about the experiences of experts in your sector. Let's see with Hispanic Entrepreneurs How can you get the most out of it?
Millions of businesses use LinkedIn to recruit, network, connect, and sell through its marketing tools. They are available for businesses of any type and size.
How LinkedIn Works for Business
This professional network integrator is made to create brand recognition and engagement with consumers and employees. resembles others social media because it makes it possible to share content, images and videos through a feed in which users connect.
After creating and customizing the company profile, proceed to define your ideal audience and objectives. In addition to publishing useful content and choosing an instrument to improve performance.
Company profiles have a number of benefits such as achieving great segmentation and visibility. In other words, you will be able to reach your target audience through the configuration options it has. Efforts will be targeted in detail through advertising tools such as banners and links.
You will have the possibility to interact with your potential clients in all phases of the purchase, offering them what they like the most. It helps you distribute content and reinforces the brand image. The latter occurs because it is a successful network that links you with millions of professionals.
Moreover, increase your searches, since it is very likely that they will locate your company or your product because it is the most professional network that exists. That is why it is important that you have the official profile.
With LinkedIn you will make more sales than on Facebook or Twitter because it generates 277% more leads and the traffic conversion rate is 2.74%. This generates conversions with more possibilities of making the sale. It is a great showcase since it is a space to do business and gains importance in the B2B (Business to Business) area.
Apart from helping to position the brand in the business world, it takes the opportunity to inform about the philosophy and values of the business. If you enhance it and pay close attention to branding, you can capture the attention of the potential customer.. It should be noted that this network concentrates more than 77 million Spanish-speaking users and more than 500 million in total.
You will be able to establish direct connections with suppliers linked to your sector and get strategic partners (networking). Through their instant messaging you can talk both with them and with consumers. It is a resource to empathize with them, showing the human side of the company, which will have a positive impact on the marketing strategy.
It is a space to promote your products or services prominently in the company's information. Includes description, photos and videos, you can even share updates and sponsored content. Likewise, it gives you information about the competition and the latest developments in the sector.
Other features of LindedIn for companies
We must remember that the company pages of LinkedIn they are free and serve as an extension of the business website. But you have payment options for other features.
On the page you can post job offers, links to company news, blog posts. As well as the creation of display pages highlighting services and offers.
LinkedIn will redirect the user who clicks on the company name or logo to the attached company website. Likewise, it will make it easier to find it in the search engines of the platform itself, Google and others.
In addition, employees have the option to link the company page to their personal profiles helping to drive traffic to the brand site.
How does the LinkedIn algorithm work?
Their algorithm is designed to keep feeds attractive on the home page. When you enter, it shows the featured publications according to the professional profile, likes and interactions.
It puts the content through a process, so it can be shown immediately to some users and then to others. It depends on the quality of interaction they have with your account.
When you publish the information, it is analyzed by a bot that categorizes it under the parameters of three categories: Spam, low quality and clean.. Of course the purpose is to be filtered as clean.
It is also measured by the participation it has, which is why it temporarily leaves it in the feed. Depending on the number of likes, comments and shares you will advance to the next phase.
On the other hand, if they mark it as Spam or hide it hopelessly, it will mark it as bad content. For this reason, it is key to try to correctly direct the publications using segmentation and to know the publication times and frequency that suit you.
Apart from being of quality and value, because these elements will be verified in the third phase. Work on optimizing titles and images. Finally, it goes through the review of the editors who will decide if the post stands out or not to keep it in the user's feeds.
By marking it as relevant, it will be recirculated, which will make it last longer and stand out from others.
Recommendations for using LinkedIn for Business
The fundamental thing is that you publish, comment, participate and search for contacts daily to increase your network. Add people or companies that are from your geographical area and your commercial area.
It is not easy to use, it requires time, effort and patience, having a nice profile is not enough. If you have an online store, promote your products in each post you publish. Through the interactions generated by the content and private messages, you will begin to meet people in your sector. With these you can create professional synergies and establish some kind of relationship with potential clients.
To achieve greater visibility, upload interesting content for your contacts so that they can recommend and interact with it. That is, apply non-intrusive marketing and advertising techniques with your brand to reach more people.
Give LinkedIn what it demands: news, job opportunities and viral content associated with the professional sector of the user and their contacts. Inspire and advise others. Expand your audience with useful profiles that boost the relevance of posts.
To achieve this, you must have a detailed and updated profile, add contacts who publish relevant content of interest to the company. Besides, participate in groups or create one and promote your profile on other websites, biographies, emails, newsletters and business cards.
Experts suggest that the ideal time to publish is at 20:00 p.m. But they also point out that everyone has to find their ideal schedule because location and time zone play a role. Treat with kindness and interact with other users, share their posts, you will surely get feedback. This action will make your profile more popular and easier to find.
Use LinkedIn Publisher which is used to make individual publications within the platform. Their scope extends beyond the main page feed by displaying contact emails on your profile if they are subscribed. Also, you can see notifications and channels. Take advantage of all the advantages that this social network gives you for your business.